Saturday, February 11, 2012

Love is in the Air - An Oaktown Spice Recipe Challenge

Hello Valentine’s Day, we all know you are right around the corner!  

What better way to take the pressure off and recognize a month devoted to the celebration of love, than with a recipe challenge using a four-spice blend inspired by the language of love?
The Love is in the Air Recipe Challenge

Following is the challenge, it’s pretty simple:

(1) Run straight to the Oaktown Spice Shop and pick up some Quatre Epices.
(2) Use this amazing spice blend to create a recipe.  
(3) Email your recipe to Social Feast ( by the February 29 deadline.

Friday, February 3, 2012

Doughnut Dolly: Remembrance of a Naughty Doughnut

“If I were to sell a really beautiful homemade, yeast-raised, cream-filled doughnut off a truck, would you buy one?”  It was 2010, and Hannah Hoffman was conducting some non-scientific demographic research while peering out from the window of the popular fivetenburger truck parked in Emeryville near Pixar.  The guy being questioned hemmed and hawed “Well, I’m not really a doughnut guy...’cause most doughnuts suck....”  “Would you just try one?,” she asked, “If you don’t like it, just spit it out.”  So he bit into the doughnut and, “Oh my God, these are just like the doughnuts l used to have as a kid on the Jersey Shore!  There was an Italian bakery and they used to make these, like, Bombolino....” She shot back, “Would you pay three dollars for this doughnut?” Unequivocally, he responded, “Yes.”